The Made in Italy bill bolsters first-rate productive sectors through cultural preservation and an economic stimulus in harmony with the domestic market. It also strives for the development of an industrial policy for the Made in Italy brand, by coordinating promotional and supporting actions.
The Made in Italy Framework Law aims to support and foster both nationally and internationally country's manufacturing excellence and cultural heritage. A commitment to the enhancement of the Made in Italy brand that stands for quality, innovation and tradition of our entrepreneurial and cultural fabric.
National, regional and local entities will join forces to strengthen the key sectors at the heart of the Made in Italy brand, as well as to promote our country and its peculiarities abroad. This joint endeavor conveys a vision of a sustainable and inclusive future, where craft practices are preserved and youth and women’s employment is valued and encouraged.
The objective is to create an environment where Italian excellence keeps flourishing and is appreciated worldwide, making sustainability, social inclusion and the enhancement of craft skills the key pillars of the future of the Made in Italy brand.